Professional Profile
Proven capability in leading successfully growing business objectives in competitive environments with the full profit&loss ownership.
Sales, Channel, Marketing and Product Leadership supported by significant experience in People Management roles within complex contexts.
Business Operations Management and Market Analytics competences exercised across different products segments and geographical environments.
Competences as Director of
Product Marketing
- Market Analysis and Competitors Positioning
- Market Segmentation; heatmap by product/price segment
- Product Strategy and Portfolio Management; roadmaps, life cycle management and sales enablement
- Business Objectives Management; P&L and targets definitions
- Business Operations; business processes management optimization
- Supply/Demand Management; supply definition, demand shape and liability management
- Sales Enablement and Training
Competences as Director of
Channel Sales
- Channel management; programs & incentives
- Depth and Breadth Channel Development
- Key Business Partner Relationship Management
- Strategic Alliance Development
- Co-Marketing Initiative Definition & Support
- MDF Management; funds allocation and ROI measurement
- Channel Enablement
Competences as Sales Director
- P&L Segment Ownership; targets definition, business measurements, expenses control
- Opportunities Pipeline Development
- Management of Sales Tracking Cadences
- Product MIX Sales Execution
- Top Opportunities Management; sales support and funds allocation
- Key Customer Relationship Management
- Sales Competences Management
Competences as
Marketing Director
- MARCOM and PR team management
- Advertising Campaign Execution
- Digital Marketing management; SEO/SEM
- Event Management
- Marketing Funds Management
- Key Alliances Management
- Communication and Presentation Skills